Founded in 2003 by Kelly Schandel, thinkpure specializes in interior design for residential and commercial environments in the United States and abroad. Each and every interior we touch is guided by the principles of modernism and the belief that the honest expression of natural materials leads to beauty.


We believe there is wisdom in purity. We are inspired by the uncomplicated, by the timeless, by the simple beauty of nature. As interior designers, we abide by a kind of modernism that is neither cold, nor austere. We think pure, knowing that modern design can and should be warm, comfortable and livable.

Working with both residential and commercial clients, we aim to achieve beauty in its simplest form. Natural materials that blend with an eclectic mix of furnishings. Artful, personal sanctuaries that feel effortless in design. Retail spaces stripped down to reveal a brand’s purest message. Each interior we touch balances a pared down sense of luxury with the intensity of modern life.


Principal Kelly Schandel has built a career on designing warm, modern spaces for residential and commercial clients around the world. Known for her innate ability to bring understated luxury to modern living, Kelly’s environments evoke a calm, quiet elegance. Clients appreciate her talent for adding warmth and layers to a space without over complicating it.

Kelly’s aesthetic began to take shape while working in the fashion industry for Calvin Klein. The world of fashion, combined with travels to Europe and the Far East, refined her appreciation for the beauty of simplicity. Her purist’s approach has continued to earn accolades in the interior design community. Her work has been publicized in national and international publications, and she has appeared on HGTV’s “House Hunters Renovation.” She recently collaborated with Christopher Farr to create a custom rug collection inspired by her love of contemporary art, set to debut in late 2016. She is also designing her own furniture and home accessories collections.